Our Story
Made with
Love & Paws.
Belly Rubs Co started with a simple idea: pets deserve products as thoughtful and joyful as the love they give us every single day.
Who we are
Built for pets. Run by pet lovers.
We're a small team of dog moms, cat dads, and lifelong animal lovers who got tired of settling for products that were just "good enough." Every item we carry is something we'd buy for our own pets.
Our goal is simple: make it easy to find safe, high-quality, genuinely fun products for your furry family members — without the guesswork.
What drives us
Our values
Pet Safety First
We only carry products that are rigorously tested and safe for dogs and cats of all breeds and sizes.
Genuine Love
We're pet owners ourselves. Every product decision comes from real experience and real care for animals.
Quality Over Quantity
We'd rather carry a small range of truly great products than overwhelm you with mediocre options.
Community
We love supporting rescues, shelters, and the broader pet-owner community that makes this all worthwhile.
Natural Goodness
From treats to toys, we prefer natural materials and ingredients you can actually pronounce.
Joy, Always
Pets make life better. Everything we do is aimed at making that joy as big as possible.
The people behind the brand
Meet the team
Jamie Cole
Founder & Dog Mom
Started Belly Rubs Co after her rescue beagle Max refused every toy on the market. Now Max has too many.
Riley Torres
Product Sourcing
Cat parent of three, quality obsessive. If Riley's cats don't approve it, it doesn't make the shop.
Sam Park
Customer Happiness
Lifelong animal lover who believes every pet owner deserves a fast, friendly, and genuinely helpful experience.
Ready to spoil your pet?
Find toys, treats, and accessories they'll actually love.
Shop the Collection →